The action rocked.
The animation was great.
The plot sucked.
The pacing was uneven (a bit slow at the start, too fast at the end).
Character development for the humans was uneven, and we could've done with less than half of them.
Character development for the TFs was scant, especially for the Decepticons. No, I didn't really care for Jazz's death. Sorry fangirls, but it's not a big deal at all.
Barricade needed a better, longer fight scene.
There is a god, and he sounds like Peter Cullen.
For that, I give the movie 7/10. A good start, but still a start.